India is first in population density after surpassing China with 1.486 billion people. Although the country has more than one billion inhabitants, only 41% (or 500 million) have access to the Internet. Due to India’s huge population, the value of e-commerce reached $48.5 billion in 2018 and is expected to reach $200 billion by 2026. In this article, we will discuss the top 10 best B2C ecommerce websites in India.
Best B2C ecommerce websites in India, like Flipkart and Amazon, have helped businesses bring their items to a broader audience, contributing to the rise of e-commerce in India. Mobile data plans also make online shopping easier, especially in rural areas where traditional businesses are more challenging to reach. As a result, the number of consumers shopping online has increased. These factors have led to the rapid expansion of the Indian ecommerce sector, which is expected to continue.
Here are The List of Top 10 Best B2C Ecommerce Websites in India.
When it comes to the best B2C eCommerce websites in India, Amazon tops the list. The company was founded in the United States as an online bookstore and later transformed into a marketplace for other products. It was initially created as a platform for customers to purchase books on various topics.
Over time, Amazon has become an e-commerce website with more than 322.54 million monthly visitors, as per data from 2010. And it has gained popularity in the Indian e-commerce industry. Today, the company has reached 89% of the Indian audience.
Flipkart was founded in 2007 by two former Amazon employees, Sachin Bansal & Binny Bansal. It is now one of the best B2C ecommerce websites in India. The company began as an online bookstore before expanding into other categories such as consumer electronics, fashion, home goods and groceries, and lifestyle products. Flipkart is known for its popular subsidiaries, including Myntra, PhonePe, Ekart and 2GUD. In 2018, American retail giant Walmart acquired Flipkart, and Softbank later sold its stake to Walmart.
Flipkart is very popular among its customers, mainly for its offerings in the electronics category. However, the platform also offers various products such as home appliances, fashion, furniture, sports equipment, books, etc. And now, it has become one of the best B2C ecommerce websites in India.
Meesho, a social commerce platform for retailers, helps small retailers sell their items through social media. Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, the Bengaluru-based startup aims to create 20 million micro-entrepreneurs. And now, it has become one of the best B2C ecommerce websites in India.
Meesho connects more than 20,000 manufacturers in more than 500 cities with more than two million distributors, expanding its distribution network. Meesho charges a 10-15% fee, and sellers can benefit by adding a margin.
Through Meesho’s social selling platform, small businesses can sell directly to customers through social media and benefit from the growing social commerce trend in India. Meesho is a significant player in Indian e-commerce due to its unique business approach and popularity. It has become one of the best B2C ecommerce websites in India.
Myntra, a purely India-based ecommerce website founded in 2007, has become one of the best B2C ecommerce websites in India for fashion, home and lifestyle. Myntra offers a range of products from local and international brands covering men’s, women’s, children’s, and home textiles.
It started as a personalized gift marketplace and, in 2012, added 350 foreign and Indian brands to its platform, which has continued to grow over the years. In 2014, it was acquired by Flipkart. Today, Myntra is a popular online destination among men, women and children and offers famous brands like Mango, H&M and Vero Moda.
One of the best B2C ecommerce websites in India, JioMart, based in Navi Mumbai, Maharashtra, India, was born through a partnership between Reliance Retail and Jio Platforms. Initially, the company focused on selling groceries online but gradually diversified into fashion, home goods and lifestyle items.
The JioMart app was downloaded over a million times within days of its official launch in May 2020, including across 200 cities and towns in India. In August 2022, JioMart and Facebook signed an agreement to offer the first end-to-end shopping experience on WhatsApp. JioMart uses WhatsApp chat features to support its grocery delivery business in India.
Falguni Nayar founded Nykaa, a unique Indian company that started as an online-only marketplace but eventually exceeded all expectations by opening a physical location at Indira Gandhi International Airport in 2015.
Initially, the company focused primarily on beauty and wellness items but recently expanded its product portfolio and entered the offline retail market. Nykaa has effectively carved out a position in the market with its product diversity of over 300,000 items and over 1,500 brands present. Now, it is counted as one of the best B2C ecommerce websites in India.
Online retailer Nykaa was launched in 2012 and focuses on beauty products in makeup, skincare, hair, body care, fragrances and LUXURY. The company is evolving its cosmetics and beauty products range, adding new brands to its catalogue. It is on a journey to become one of the best B2C ecommerce websites in India.
FirstCry is a comprehensive ecommerce platform offering a wide selection of baby and children’s products from over 6,000 brands and over 200,000 items in categories such as diapers, toys, clothing, accessories, and more. The platform meets the needs of its clients, particularly mothers, from the prenatal phase to the beginning of their children’s adolescence. It has become one of the best B2C ecommerce websites in India.
Founded in 2010, firstcry.com is an online-only retailer owned by Mahindra Venture, specializing in children’s items. It has become Asia’s largest e-commerce site for baby and children’s products and has expanded its operations to brick-and-mortar stores nationwide.
BookMyShow is one of the best B2C ecommerce websites in India that primarily focuses on providing online ticket booking services for movies, events and other entertainment activities. BookMyShow is a famous entertainment website in India. Rajesh Balpande, Parikshit Dar, Sudhir Syal, Mitesh Shah and Ashish Hemrajani founded it.
BookMyShow offers various services, including movie ticket booking, event ticket booking, sports event booking, theater ticket booking, and much more. The BookMyShow website provides lists of events, movies and activities taking place in various cities in India. They also offer reviews and ratings of movies, events, shows, and other activities to help users make informed decisions.
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1mg is an online Indian pharmacy founded in 2015 by Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan. It is now one of the best B2C ecommerce websites in India. 1mg offers various health products, including medicines, health devices, nutritional supplements, and personal care products. The site offers products from more than 3,000 brands and has more than 200,000 products on its platform.
1mg also offers features like online medicine ordering, diagnostic test bookings, and wellness package bookings to provide a complete health experience to its customers. In addition to health products and services, 1mg offers health-related content through its blog and social media channels.
ShopClues is another one of the best B2C ecommerce websites in India. It was founded in 2011 by Radhika Aggarwal, Sandeep Aggarwal, and Sanjay Sethi. The company has built a solid image in the market with a turnover of more than 40 million dollars and more than 1,080 employees.
The website offers over 5 million products from more than 900,000 merchants in more than 3,300 categories. Apart from the regular products, ShopClues also offers several exclusive features such as Sunday Flea Market and Wholesale which showcase the effects of small and medium businesses in India.
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In short, iWebwiser offers everything you need to build, operate, and grow your multi-vendor B2B+B2C digital marketplace.
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